When dealing with precious stones, it’s important to note that diamonds are not rare. They are plentiful, but supply is restricted for profitability reasons to maintain artificially high prices. So that sky-high price you pay is not because diamonds are hard to find and therefore valuable, but due to monopoly business interests.
There is nothing traditional about a diamond engagement ring. Diamond engagement rings with the slogan “a diamond is forever” was a brilliant marketing campaign launched by De Beers to boost falling diamond sales after World War 2. It was so successful that even today we associate a diamond with lasting love, marriage and commitment.
Although a great accent stone, diamonds are colorless and don’t really stand out. Do you really want a diamond engagement ring when everyone from your favorite hairdresser to your favorite aunt has one, and quite possibly the same design?
Of course not.
You want your special stone to be distinctive, colorful and vibrant as you are.
At Azad’s we have a passion for color and cannot imagine a world without the wide palette of gorgeous shades and hues around us. Rubies, sapphires and emeralds for instance, are actually rare and their rich color tones are glorious. They are also hard stones with a toughness that make them a great choice for valuable jewellery that can also be worn regularly, like engagement rings.
Rubies and sapphires come from the same family of corundum, where a red stone is called a ruby while all other colours—from violets, indigos, blues, greens, yellows, oranges, and other shades – are deemed sapphires.
In addition to this broad color spectrum, you can also select from rare star sapphires, star rubies and chrysoberyl cat’s eyes to really add some character and exclusivity to your special piece of jewellery.
Wearing one of these royal jewels is a surefire way to let your color shine out from the dull, uninspired masses wearing the same old stone and tired design.
Check out our collection of dazzling gems. You will certainly be captivated by these premium quality stones over the common diamond. Reach out to us if you would like to know more.